In today’s hyper-connected world, emotional connections are the currency of consumer decision-making. A compelling story can redefine how we perceive, trust, and engage with brands—whether it's grabbing a snack or making life-changing healthcare choices.

Join our panel of experts in neuroscience, storytelling, and design as they unveil the hidden forces shaping the brand stories all around us. From immersive store layouts and breakthrough packaging to scroll-stopping social media campaigns, we’ll explore how these strategies tap into both the individual mind and collective society.

This dynamic, example-packed session will spark fresh insights into how storytelling transforms brand engagement—and the everyday decisions that drive our lives.