Paco Underhill

Founder and former CEO of Envirosell Inc. 34 years. Behavioral Research and Consulting firm. NYC based. Global Offices. Clients – 23 out of the Fortune 50 List. Testing prototype stores and bank branches in 51 countries. Expertise in the meeting of the Physical and Digital Worlds. Stores, banks, restaurants, airports, libraries, museums, shopping malls, offices, cruise ships, model homes, websites. Firm’s work profiled in The New Yorker Magazine, Smithsonian Magazine and others.

Simon & Schuster author of multiple global bestselling books – including Why We Buy: The Science of Shopping published in 27 languages and used in design schools and MBA programs all over the world. Other books include Call of the Mall and What Women Want. New book came out in January 2022 – How We Eat – The Brave New World of Food and Drink.

Columnist for - Design: Retail, The Robin Report (Goldman Sachs – Intel Newsletter). Articles and Op- Eds for major magazines and newspapers across the world.

Board of Advisors – Hakuhodo – Japanese Advertising Agency. First foreigner to serve in that role. Ten-year term.
Board Member of General Shopping - the Brazilian Shopping Mall company. Three-year term.
Board of Advisors, Smithsonian Institute. Three-year term.
Board of Advisors, to multiple Tech start-ups both Domestic and Offshore.

Keynote Speaker. 53 countries. Company gatherings, Trade Associations, Non-profits, Universities. Global tours for major Tech Companies. Topics include – the Future of Communications. Emerging Market Mall Innovations. The Future of Caring. The Re-Invention of Clean. Dealing with a PostPan World. The Science of Shopping. Each presentation custom built for the specific audience. Experienced working with translators. Clinics and workshops.

Paco is the son of an American Diplomat. He grew up in South East Asia and Eastern Europe, before returning to the USA for High School. He attended Columbia University and Ehwa University, in Seoul, Korea before getting his undergraduate degree from Vassar College. He has spent the past 40 years as an inventor of tools to understand human behavior and predict the future.