photo of Ruth Berry

Ruth Berry

President Global Partnerships & Zoo 55
ITV Studios

As President Global Partnerships & Zoo 55, ITV Studios, Ruth Berry has spearheaded the launch of the digital label Zoo 55, dedicated to evolving and expanding ITV Studios’ digital business on a global scale. Zoo 55 takes ITV Studios’ brands onto new platforms, in front of new audiences and builds on the existing portfolio of 150 owned and operated YouTube & social channels, 18 FAST channels in 17 territories and broader global immersive gaming activity. Ruth has led ITV Studios’ Global Partnerships business for more than a decade, transforming it from a predominantly factual specialist to a truly global distributor of world-class drama, alongside blue chip natural history and high quality non-scripted titles. It boasts the second largest catalogue of its kind in the world, selling more than 90,000 hours of prestigious content to over 3,000 broadcasters and platforms worldwide.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Ruth Berry
Mar 10, 2025
11:30am — 12:30pm
Presented by
Future Media Hubs
Events featuring Ruth Berry
Mar 10, 2025
11:30am — 12:30pm
Presented by
Future Media Hubs