The last era of media was defined by RCA’s tagline “His master’s voice.” The User Centric Era is defined by the Audience’s voice. The irony is that those who have traditionally held the least power - Creators and Audiences - now use Big Tech to control the Media they use. Big Media worldwide must retool their models around today’s audiences or their models will continue to unravel. How do Media, publishers, and Creators adapt to meet the moment, and how will the economics of the ecosystem change as a result? Let’s discuss!