Steve Beckett

Steve was employee No.5 at Zwift, joining in 2014, and built the brand that built the business.

10 years later, Zwifting is now a verb for riding a bike indoors, Zwift is a founding partner and title sponsor of the Women’s Tour de France, an unwitting co-creator of the so-called meta-verse and the start-up reference point for a community-driven brand and business.

Before Zwift, Steve cut his teeth at Sky (UK), famous for Premier League and F1 broadcasting, where he worked in various roles spanning broadcasting, media and advertising.