Steve Beckett

Employee No.5 at Zwift and still a Watopian. Built the brand that built the business. Helped to raise a load of money and I do my best to spend it wisely to grow the Zwift piggy bank. Schooled at Sky. 10 years hard graft but it didn’t feel like work. Got taught what great looks like. Launched world first products, promoted content worth paying for, told my mates a lot that I worked for Sky (still do) and became a small cog in a Tour de France winning cycling team. Cut my teeth in the world of media planning and buying. Worked with lifelong friends, went on amazing jollies and learned the basics that serve me today. Fish where the fishes are, insights drive marketing, talk numbers when you talk marketing, work hard and have fun.