#ChangingTheGame

From Tracking to AR: Tech Innovation in Sports & Recovery

Mar 9, 2025

11:30am – 12:30pm CT

Explore how cutting-edge tech is revolutionizing sports, fitness, and recovery. Discover shared themes and unique perspectives as Scott Dickens (FORM) discusses the power of augmented reality and real-time performance data, Joe Cannon (Hyperice) shares his insights on innovations transforming sports recovery, Maureen Coiro (Oura) highlights wearable tech’s role in holistic wellness, and Steve Beckett (Zwift) showcases how virtual training is driving performance and uncovering elite talent. This session will also conclude with an audience Q&A.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Steve Beckett
photo of Joe Cannon

Joe Cannon

Hyperice

photo of Maureen Coiro
photo of Scott Dickens
Primary Access
Film & TV Badge
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Music Badge
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About
Format: Panel
Type: Session
Track: Culture
Level: Intermediate