Joe Cannon

After working in scripted sports production, Joe joined Hyperice in 2016 to build the consumer-facing business. Since then he has created partnerships in Fitness (Equinox, Life Time, Orangetheory), Hospitality (Marriott, Hilton, Four Seasons, Accor), Retail (Best Buy, Dick’s Sporting Goods, Target, Walmart and Nordstrom), brands (Nike, Lululemon, Adidas and Beats), as well as leagues, teams and athletes globally. In 2022, Joe co-created the Venom Go, which was one of Time Magazine’s best innovations of year as well as Popular Science’s 100 best inventions of 2022.