photo of Lauren Greenfield

Lauren Greenfield

Director/ Creator Of Social Studies/ Founder
Institute

Named by The New York Times, “America’s foremost visual chronicler of the plutocracy,” Emmy Award–winning filmmaker/photographer Lauren Greenfield has explored consumerism, youth culture, and gender for 25 years through films (The Kingmaker, Generation Wealth, The Queen of Versailles, Thin) and photography books (Generation Wealth,Fast Forward, Girl Culture), sparking international dialogue on critical social issues. Her viral Super Bowl ad, #LikeAGirl, won 14 Cannes Lions, making her Ad Age’s first female “Most Awarded Director.”

Greenfield returns with Social Studies, a critically acclaimed, groundbreaking docuseries that delves into the lives of the first generation raised on social media. Now streaming on FX/Hulu & Disney+, it premiered at the 2024 Telluride Film Festival and is nominated for an Independent Spirit award.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Lauren Greenfield
Events featuring Lauren Greenfield