Alex Hackford

Alex Hackford is Music Affairs Director at Sony Interactive Entertainment/PlayStation, overseeing music integration into current titles like Gran Turismo, Spider-Man, MLB: The Show, and others. In this role, he works with game development teams on a musical strategy, hires composers and musicians to score/write original music for Sony’s first party games. He also manages creative licensing for and around all of Sony PlayStation’s advertising efforts. In addition to in-game music, Alex oversees music partnership for the PlayStation brand, identifying opportunities in the gaming and music space for release of new content, or live music/gaming exploitation.