Raphaella Lima

Raphaella Lima has been with EA for over 22 years. In her current role in Global Music Partnerships and Marketing, Raphaella turns music content into international brand assets and culturally-rich campaigns.

In her tenure position at EA and within the industry, she leverages her expertise, early access to artists, and data-driven consumer insights to build meaningful music marketing programs that deliver against product objectives, enhance the artist's career, and drive organic impressions and engagement. In her role as a Music Supervisor, she is responsible for music programming and the creation of custom songs for several EA franchises, including global hits such as EA Sports FC, Madden, Need for Speed and The Sims.