Anja Sadock

Anja Sadock heads up Marketing, Communication and Education at TrusTrace, and comes with 20 years of experience from P&G, hospitality and SaaS, building global brands within FMCG, electronics, health, beauty and hospitality for both B2B and B2C.

She spearheads TrusTrace's mission to empower the fashion industry with the supply chain data needed to drive a sustainable transformation—making supply chains traceable, circular, and fair. As a passionate advocate and industry leader, she champions TrusTrace's commitment to sharing insights and fostering data-driven collaboration, paving the way for meaningful and lasting change.

Anja is the managing editor of 'The Traceability Playbook', ‘The Traceability Roadmap’, and 'Unlocking DPP - The Why, What and How of Digital Product Passports' - industry guides to understanding and implementing traceability, created in collaboration with Fashion for Good and Fashion Revolution, as well as 'The Knowledge Hub' - a platform outlining key legislation and traceability insights influencing fashion and apparel companies globally.

She is passionate about building individual and team performance, and is a Certified Gallup Strengths Coach since 2015.