How do you know if a product is made responsibly? Do you trust the claims on the label? And as a marketer, what data do you need to prove those claims? Digital Product Passports, records that can tell a product’s entire value chain via QR code/digital tag, and much more, are enabling fashion brands to truthfully market their offerings to buyers, establish deeper connections beyond point-of-sale, and power the future of the circular economy. Hear from two major fashion brands along with TrusTrace and Forbes on the future of honest marketing informed by data and powered by digital innovation.