Kelly Goldsmith

Kelly Goldsmith is a behavioral scientist whose research examines consumers’ psychological and behavioral responses to goals and threats. Her research is highly interdisciplinary in nature, drawing upon theories and methods from a variety of areas, including anthropology, cognitive and social psychology, economics, evolutionary biology, and marketing. Because her research bridges theory and practice, it contributes not only to theories of consumer decision making, but also to new techniques for marketers, firms, and policy makers. Professor Goldsmith’s work has appeared in several top marketing and psychology journals and has been featured in hundreds of media outlets including the BBC, Time Magazine, the New York Times, the Wall Street Journal, and many more.