Lawrence Williams

Lawrence Williams is a consumer psychologist who studies the influences of emotions, environments, and goals on behavior. As an associate professor of Marketing at the Leeds School of Business, he has devoted his career to understanding when, why, and how nonconscious, beneath-the-surface influences shape action.
His papers have been published in the Journal of Consumer Research, Psychological Science, and Science, amongst other outlets. Popular press accounts of his work have appeared in the New York Times, NPR, BBC News, and Harvard Business Review. Currently he serves as an Associate Editor for the Journal of Consumer Research. He completed his doctoral studies at Yale University.