Brita Lundberg

Brita is a fourth-generation farmer and Chief Storyteller at Lundberg Family Farms, a leading grower of Regenerative Organic Certified® rice and maker of best-selling rice and rice snacks. In 1937, Brita’s great-grandparents left Nebraska in the wake of the Dust Bowl. They saw how short-sighted farming techniques stripped the land of its topsoil. When they moved to California, they decided to do things differently. The Lundbergs began farming organically in the late 1960s and, in 2023, became the first U.S.-grown rice brand to launch Regenerative Organic Certified® rice. In her current role on Lundberg’s marketing team, Brita helps educate a broader base of consumers on how regenerative organic agriculture can be a force of land-restoring, habitat-preserving, community-building wonder.