Samantha Flores

As Vice President and Director of Hugo, Corgan's research and innovation team, Samantha elevates data-driven design, leading a team of architects, design researchers, UX/UI specialists, and data strategists examining the impact of emerging technologies and evolving human behaviors on people and the built environment. With over 10 years’ experience in the industry, Samantha is passionate about applying human-centered design and cutting-edge technologies to solving challenges and enhancing user experiences. Her recent projects have included working with several major airport terminals, designing an eVTOL skyport with smart city features and sustainability practices, and exploring emerging opportunities for experiential design in aviation, healthcare, education, data centers, and hospitality.