Karen Paek

Karen Paek is an accomplished marketing executive and vice president of marketing at Rakuten Viki, a premier Asian streaming platform. Since joining Rakuten Viki in 2018, Karen has led the company to nearly 30% year-over-year growth in users. She oversees growth, product marketing, social media, community and editorial at Rakuten Viki, driving engagement and retention for US and international audiences. Focused on creating exciting ways to engage new audiences, Karen spearheaded a number of creative activations for Rakuten Viki, including the successful launch of the first-ever International K-Drama Day celebration in November 2023. Prior to Rakuten Viki, Karen spent eight years at Time Inc and also held marketing positions at Condé Nast and software company CA Technologies.