Sustaining Fandom: Why K-Entertainment is Here to Stay

Date TBA

From K-dramas to K-pop to Korean webcomics, fandom for Korean content has been at a fever pitch over the past few years. But often after an entertainment wave experiences a peak, the tide will start to recede. How do brands keep the passion for something like Korean entertainment alive and as hot as ever? Join leading Asian streamer, Rakuten Viki, which has more than 90 million registered users globally, and leading entertainment companies WEBTOON Entertainment and DIVE Studios, for a lively conversation about how to fan the flame.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jini Cho

Jini Cho

WEBTOON

photo of Regina Kim
photo of Brian Nam

Brian Nam

DIVE Studios

photo of Karen Paek

Karen Paek

Rakuten Viki

Primary Access
Platinum Badge
Interactive Badge
Film & TV Badge
Secondary Access
Music Badge
About
Format: Panel
Type: Session
Level: Intermediate