Sustaining Fandom: Why K-Entertainment is Here to Stay
From K-dramas to K-pop to Korean webcomics, fandom for Korean content has been at a fever pitch over the past few years. But often after an entertainment wave experiences a peak, the tide will start to recede. How do brands keep the passion for something like Korean entertainment alive and as hot as ever? Join leading Asian streamer, Rakuten Viki, which has more than 90 million registered users globally, and leading entertainment companies WEBTOON Entertainment and DIVE Studios, for a lively conversation about how to fan the flame.
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