Leo Premutico

Leo Premutico co-founded Johannes Leonardo in 2007, seeing an opportunity to shift from advertising that disrupted its way to attention to advertising that earned participation.

Guided by the agency’s Consumer is the MediumTM founding philosophy, his work has harnessed the most connected and empowered consumer ever to transform some of the world’s most iconic and influential companies.

Helping a country fall back in love with Volkswagen and pivot the world’s largest automaker into an electric car company. Repositioning adidas Originals into challengers of the status quo, which has contributed to unprecedented growth and cultural influence. While his work for Kraft Heinz has resuscitated their heritage brands and made them iconic once more for an emerging generation.

Johannes Leonardo has also repeatedly been called upon by the world’s leading technology companies – Uber, Meta, Amazon and Google. For the latter he helped inspire the advertising industry toward a more modern form of digital storytelling with Project: Re-Brief.

Most recently, the agency was named to Fast Company’s prestigious list of Most Innovative Companies, consistently featured in AdAge’s A-List and was announced AdWeek’s Breakththrough Agency of the Year in 2019.