Music is one of the most powerful forces in the marketing arsenal, and yet often its role is underestimated, or its application misunderstood. Leo will share techniques for music-driven creative problem solving, honed in his agency's work for some of the world's most influential brands, like adidas, Volkswagen and Uber. Understand how artists as varied as the Beatles, Simon & Garfunkel, Frank Sinatra, Pharrell, Stormzy and Snoop Dogg have helped to tackle some of marketing's biggest challenges. Enjoy a behind the curtain view into what happens when you put music center stage.