Tracy Chan

Tracy Chan serves as Chief Executive Officer of Splash, the world’s most advanced music company. Splash develops AI-based tools and games for music creation and performance. Powered by an AI model trained on a self-created and owned music library, Splash’s Roblox game "Splash” has 400 million all-time visits, averages 3 million plays and 2.8 million performances a month.

Chan joined Splash from SoundCloud, where he was Chief Content Officer, overseeing music content, licensing and intelligence and Creator strategy and led key product launches including a new Fans tool for artists, direct messages on mobile, a comments tool, member benefits expansion and a global licensing deal with Merlin. Prior to joining SoundCloud, Chan was Head of Music at Twitch.