Beyond the hand-wringing about generative AI’s negative impact on artists...what if AI can actually help artists further their creativity and establish a new, meaningful revenue stream at a time when a fraction of artists can live off of their art? This panel of music experts are not just armchair philosophizing about what could happen with art and AI collide – they are actually doing it. We will explore how record labels, artist managers and AI start-ups are working NOW with artists to embrace generative AI in responsible ways, go beyond experimentation and pioneer a lucrative new frontier.