Neil Hoyne

Neil Hoyne is the Chief Strategist for Data & Measurement at Google and the bestselling author of "Converted: The Data-Driven Way to Win Customers' Hearts." Mr. Hoyne teaches Executive Education courses at the Wharton School and serves on the Board of Trustees for Purdue University Global. He's received multiple patents for his work in marketing attribution, customer lifetime value, and experimentation, been published in notable outlets such as Harvard Business Review, and has keynoted hundreds of events in more than two dozen countries.