Cheryl Overton

Cheryl Overton is a decorated industry professional with over 20 years of experience driving influential, culture-shaping campaigns like Procter & Gamble’s “My Black is Beautiful,” American Express’s “Members Project” and “UNSTAGED,” Dove’s “Campaign for Real Beauty,” and the American Red Cross’s “Go Red for Women.” She specializes in connecting brands with stakeholders across diverse audiences and platforms. As an insights-driven innovator, Cheryl advises C-suite leaders on brand identity and growth, delivering culturally nuanced, data-driven strategies that drive innovation, inclusivity, and profitability. She excels in cross-functional collaboration and talent optimization.