Jenifer Willig

Jenifer is CEO and co-founder of WRTHY where she leads the strategic development of the business and team globally. The former CEO/CMO of (RED), Jenifer has succeeded in creating meaningful change worldwide. A skilled marketer and strategist by background, she spent her 20-year career in advertising leading global brands including AT&T, Levi Strauss & Co, British Airways, The Financial Times, and more. She ran the New York office of M&C Saatchi and led iconic dot-com businesses at TBWA/Chiat/Day San Francisco. Jenifer was named one of the 10 Most Generous Marketing Geniuses by Catch a Fire’s Generosity Series featured in Fast Company; is on the boards of the I AM WATER Conservation Foundation, the Thankful Enterprise, a 92 Street Y Women in Power mentor and Campaign US 2021 40 over 40.