Carl W. Jones

Carl W. Jones is one of the most awarded Art Directors in Mexican advertising; and top 20 Canadian Creative Director, in total he has won over 500 awards including Cannes. He is also a researcher recognized globally as an authority on advertising, being invited to 12 countries to give seminars such as Clio’s Asia in Shanghai, Marketing Magazine Toronto, El Ojo Buenos Aires, and the American Academy of Advertising. Jones teaches Digital Media/TV/Film at the University of Westminster in London and is a research member at CAMRI, a world-leading centre studying media and communication. Carl's PhD research at the Royal College of Art in London is on “Decolonizing Advertising through Diversity” sets out to redefine the concept of advertising through his analysis of the political economy of race in Mexico, and its manifestation through the spectacle of advertising