Advertising broadcasts 2 messages, what the client wants the consumer to see and secondary messaging that reflects colonial thinking such as racism, classism, or misogyny. This talk investigates Mexican advertising and deconstructs the creative process to see where issues such as racism can appear. The results reveal a cutting edge 7-stage strategy to remove colonial thinking from the final product eliminating hidden messaging that upset consumers. Participants will gain actionable insights to futureproof their advertising and leave with a framework for designing inclusive messages.