Alex Doman

Alex has had a career ranging from management consulting to start-up CEO, but he has always had incubation or value proposition creation as a core part of his role. Ever since he learned about "disruptive innovation" and human centred design at university he has been focussed on innovation: whether creating new life insurance products for a FTSE 100 client, building his first start up AVEC Drinks, or incubating and running a business for Ben Stiller. Currently, the co-founder and CEO of “insert new brand name here” with Ben - Alex is focused on building the world’s silliest, most important beverage brand.