Kaya Yurieff

Kaya Yurieff is a Team Leader at The Information, responsible for shaping creator economy coverage and growing the franchise. She joined The Information in April 2021 to launch the Creator Economy newsletter and cover the fast-growing sector. She regularly writes about social networks, including Meta Platforms, TikTok, YouTube, Snap and X, as well as startups focused on creators. Previously, she covered social media and tech at CNN.