Brand Deals in 2025: The Era of Influencer Efficiency
A presentation on the state of brand deals, based on new forecasts and data on influencer marketing spending. Geared toward both creators and marketers, this presentation will explore how and where brands are investing, what's holding some marketers back from influencer marketing, and how brands and creators can optimize partnerships and campaigns.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Jasmine Enberg
eMarketer
Kaya Yurieff
The Information
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge