Brand Deals in 2025: The Era of Influencer Efficiency

Date TBA

A presentation on the state of brand deals, based on new forecasts and data on influencer marketing spending. Geared toward both creators and marketers, this presentation will explore how and where brands are investing, what's holding some marketers back from influencer marketing, and how brands and creators can optimize partnerships and campaigns.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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photo of Kaya Yurieff

Kaya Yurieff

The Information

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About
Format: Presentation
Type: Session
Level: Intermediate