Monika Varma Samtani

Monika is the founder of Ms. Media and is an Independent Producer & Emerging Talent Manager/A&R. Her South Asian House initiative connects and elevates diverse music and film creatives at major festivals. Monika has a deep passion for discovering and championing untapped talent, and she works closely with artists to support their growth and success. She is the producer and curator of Soundvilla, the Official South Asian Music Showcase presented by South Asian House at the SXSW Festival Austin and London 2025, and is the presenter/moderator of a Music panel in Austin with industry leaders.