South Asian talent is earning global recognition, blending originality with an authenticity that resonates universally. How can the Western music industry invest in and support this rising crossover sound?

This panel features industry agents, managers, and artists sharing strategies to introduce South Asian artists to Western audiences while honoring their cultural identity. The conversation will focus on promoting diverse talent, overcoming entry barriers, and offering advocacy and resources to ensure long-term success in the English-language music scene.