South Asian House is a global hub for creatives at music & film festivals, featuring emerging talent performances and immersive experiences. The initiative celebrates South Asian stories and fosters connections in entertainment.

Monika Varma Samtani produces the Soundvilla Official South Asian Music Showcase @ SXSW Austin & London, presented by South Asian House and Ms. Media.

SAH is founded by independent producers Monika Varma Samtani (Ms. Media) and Rohi Mirza Pandya (RASA) who advocate for representation in the industry.

EUDA Productions is a proud partner of the SXSW South Asian Music Showcase.