“U, Lost + What I Gotta Do” is an ambitious music video starring Jeremy Pope and directed by C Prinz, delving into identity, spirituality, and emotional turmoil. Blending memoir, surreal narrative, and expressive dance, it mirrors Pope’s personal journey. Raised by a preacher and bodybuilder father, his creative process became a therapeutic outlet to channel ego, vulnerability, and love, capturing the balance between confidence and raw introspection. This striking video is an immersive exploration of the cultural forces that shaped him, pushing the boundaries of narrative and visual art.