Sweet!
Welcome to our immersive, AI-driven candy store! What flavor do you like? Did you know that color, more than taste, is the most essential part of candy? We serve national, political, corporate, military and body colors. Sugar triggers dopamine release in the brain, which gives an instant feeling of happiness. Soon, the need for even more sugar arises. The world consumes nearly 120 million tons of sugar annually with a history tied to imperialism, excessive profits, exploitation, military conflict and slavery.
The same issues are now relevant to the rise, development and addiction to AI. Are we already AI obese? Take a lollypop or candy cane and dive into this mixed reality experience!
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Film Screenings
Credits
Directors: |
René van Engelenburg, Gijs ten Cate |
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Additional Credits: |
AI Avatar scripting and control: Roger ter Heide, ImproVive, crewmember: Casper Manuputty, crewmember: Wytze Koppelman, crewmember: Michelle Kok |
Contact
Distributor: |
René van Engelenburg
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Publicity Contact: |
René van Engelenburg
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