Sweet!

Welcome to our immersive, AI-driven candy store! What flavor do you like? Did you know that color, more than taste, is the most essential part of candy? We serve national, political, corporate, military and body colors. Sugar triggers dopamine release in the brain, which gives an instant feeling of happiness. Soon, the need for even more sugar arises. The world consumes nearly 120 million tons of sugar annually with a history tied to imperialism, excessive profits, exploitation, military conflict and slavery.
The same issues are now relevant to the rise, development and addiction to AI. Are we already AI obese? Take a lollypop or candy cane and dive into this mixed reality experience!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of René van Engelenburg
photo of Gijs ten Cate

Film Screenings

Mar 9, 2025
11:00am 6:00pm
Mar 10, 2025
11:00am 6:00pm
Mar 11, 2025
11:00am 6:00pm

Credits

Directors:

René van Engelenburg, Gijs ten Cate

Additional Credits:

AI Avatar scripting and control: Roger ter Heide, ImproVive, crewmember: Casper Manuputty, crewmember: Wytze Koppelman, crewmember: Michelle Kok

Contact

Distributor:

René van Engelenburg
DROPSTUFF MEDIA BV
rene@dropstuff.nl

Publicity Contact:

René van Engelenburg
rene@dropstuff.nl
+31650612616

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
About
Year:
2025
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Runtime:
5 mins