Presented by Sounds Profitable

Why Brands Are (Finally) Catching Up to Comedy Podcasts

Mar 8, 2025

2:50pm – 3:00pm CT

Comedy podcasts were once seen as too risky for mainstream brands. Now, they’re among the most powerful ad platforms. What changed? This fast-paced session breaks down why brands are embracing comedy podcasts and how shows like Your Mom’s House and Bad Friends turn chaos into cash. With real ad-read examples, eye-opening data, and humor, we’ll show why comedy audiences convert better, why “brand-safe” is outdated, and why a Bert Kreischer manscaping ad outperforms a polished scripted read—proving comedy is the gold standard in podcast advertising.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Alan Abdine

Alan Abdine

YMH Studios

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