Podcasting is growing but it isn't worth doing as a brand unless you have a clear understanding of the ROI behind it.
In this session, you will walk away with an understanding of the roadmap to building a successful podcast for your brand along with the key indicators that your podcast is delivering the ROI you want. Many businesses say "we want more customers" from their podcast but they don't have a clear answer to if their strategy is working.
The days of wondering if your podcast is doing it's job are over.