Korean content, from K-dramas to live experiences, has captivated global audiences with its unique storytelling and innovative use of technology. As AI, XR, and emerging tech reshape entertainment, K-content leads this transformation. In this session, industry experts will explore how AI is changing content creation and audience experiences, the challenges of integrating these technologies into storytelling, and the lessons global industries can learn from Korea. We’ll also cover future trends, monetization opportunities beyond traditional platforms, and the ethical implications of using AI for virtual characters and immersive experiences. Join us for an insightful discussion on how K-content is shaping the future of entertainment.