Women are transforming the sports landscape—not just as athletes, but as passionate fans, consumers, and cultural drivers. From record-breaking viewership in women’s sports to the growing influence of female fandom across leagues, this session will explore how women are shaping the future of sports. We’ll examine how brands are engaging this powerful audience, the impact of rising investment in women’s leagues, and why female fandom is fueling momentum like never before. Join us to celebrate and analyze the game-changing role of women in sports today and beyond.