With NIL (Name, Image, and Likeness) redefining college sports, momentum is building beyond the athletes themselves, sparking new opportunities across the college sports ecosystem. As brands, retailers, and local communities tap into this shift, NIL is driving brand engagement, creating influential brand ambassadors, and reshaping the apparel and retail spaces around college sports. This session dives into the evolving NIL landscape, examining how these changes fuel broader momentum and growth across industries linked to college sports.