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The Rotten Tomatoes Lab: Critics Edition is an ongoing panel series that provides tools and advice for how to build a career as a film/TV critic – how to navigate film festivals, pitch to editors, and build networks across fellow press, publicists, studios, and talent. In this Lab panel at SXSW, critics who review on new media platforms such as podcasts, YouTube, their own websites, or spaces like Substack, will speak to how they engage their audiences, navigate the industry, and build niche brands while gaining visibility.