Presented by Legitimate
How Tech is Optimizing Monetization and Distribution in the Music Industry
In an era where artists are seeking innovative ways to monetize their craft and build deeper connections with fans, technology is reshaping the music industry's traditional revenue streams. This panel explores cutting-edge solutions that are revolutionizing how artists generate income and manage their income, from smart merchandise that creates ongoing engagement to financial tools that streamline payment processes.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ameer Brown
Breakr
Calvin Chan
Legitimate
Malcolm Gray
Live Nation Urban

Eboni Stephens
UpperE Entertainment Group
This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 12th 2025 at 9:00am CT.
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