Presented by Legitimate

How Tech is Optimizing Monetization and Distribution in the Music Industry

Mar 11, 2025

11:30am – 12:30pm CT

In an era where artists are seeking innovative ways to monetize their craft and build deeper connections with fans, technology is reshaping the music industry's traditional revenue streams. This panel explores cutting-edge solutions that are revolutionizing how artists generate income and manage their income, from smart merchandise that creates ongoing engagement to financial tools that streamline payment processes.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Calvin Chan

Calvin Chan

Legitimate

photo of Malcolm Gray

Malcolm Gray

Live Nation Urban

Primary Access
Film & TV Badge
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Music Badge
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About
Format: Panel
Type: Session
Track: Music & Tech
Level: Advanced