Presented by Eventbase

Designing Personalized Digital Experiences for Large Events

Mar 7, 2025

11:30am – 12:30pm CT

Technology is supercharging events. Event organizers are now able to design and deliver highly personalized experiences that drive attendee engagement and enhance the value generated from gathering in-person.
In this session, you will see how some of the biggest brands in the world approach event experience design and leverage technology to create immersive attendee journeys. You will learn how massive conferences like Workday Rising, Salesforce Dreamforce and Adobe MAX, personalize digital experiences before, during and after their events to maximize impact.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Erica Barham

Erica Barham

George P. Johnson Experience Marketing

photo of Tess Lara

Tess Lara

Workday

photo of Chris Morse
photo of Jeff Sinclair

Jeff Sinclair

Eventbase

Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge