Presented by IQVIA Digital

Health Points: Why Gaming is the Real Media Score for Pharma

Mar 8, 2025

4:00pm – 5:00pm CT

Check out all events Presented by “IQVIA Digital.”

TV, once the cornerstone of pharma marketing strategies, is witnessing a decline in viewership. To maintain reach to healthcare professionals and consumers, brands must rapidly innovate their approach. With two-thirds of the U.S. population playing video games, in-game advertising offers a uniquely large, leaned-in audience. This session explores the strategic fusion of interactive experiences and brand messaging, addressing the challenges and opportunities that arise when pixels meet play. Join us to unlock the next level of audience engagement and redefine the future of entertainment media.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dave Gluck
photo of Kimberly Jones

Kimberly Jones

Butler/Till

photo of Cristin Liberatore

Cristin Liberatore

IQVIA Digital

photo of Alison Tapia

Alison Tapia

Dermavant, an Organon Company

Online Availabilty

This event is currently available on demand.
Video On Demand for this event began on Wednesday, March 26th 2025 at 1:30pm CT.
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Primary Access
Interactive Badge
Platinum Badge
Secondary Access
Film & TV Badge
Music Badge
About
Format: Panel
Type: Session
Level: Intermediate
Accessibility
Closed Captioned
Open Captioned