Innovation is part of Louis Vuitton’s DNA, a House of Culture exploring new frontiers and horizons. Louis Vuitton is engaged in a digital acceleration leveraging the most innovative technologies, such as IA and blockchain on all its touchpoints, at the service of an exclusive and personalized client experience. Discover the LV VIA journey, a unique Web3-based community engagement program capitalizing on three key pillars: unique products; events and experiences; and a distinctive community of clients.