Nearly everyone tries to use social media to further their cause nowadays. But what's actually working? This conversation will explore the art and science of organic trendbuilding, reveal social media strategies you can use to convert online viewership into offline impact and shatter the traditional assumptions holding back modern organizers. Hear inspiring stories that explain viewer psychology and how you can craft strong, inviting campaign narratives to recruit for your cause. This is an effective new perspective on how to build a movement.