To thrive in the twenty-first century, every city must create innovation economies of their own and grow in more inclusive ways. In "Reinventing the Heartland", Nicholas Lalla lays out a bold and pragmatic plan to achieve that aspiration for cities long shut out of tech. Lalla presents the book’s central idea: that every city can find their own special place in the innovation economy by building on local assets and growing from within. This dynamic session will walk readers through the exciting process of discovering what Lalla calls a city’s tech niche.