C-suite leaders at BBC Studios, Nicki Sheard and Rebecca Glashow, will discuss the complexities of creating and launching global brands that engage and immerse content-hungry audiences year-round. These accomplished executives will cover how the BBC has powered evergreen global franchises including Doctor Who and Bluey and will share valuable insights on fan enrolment and engagement as well as how to navigate the risks and rewards of balancing the needs of commerce and culture.