Podcast Marketing Demystified: Optimizing Existing Channels

Mar 11, 2025

10:00am – 12:00pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.

When was the last time you really took stock of your owned/internal channels to help promote your podcast? From your website and social media pages to your company's Slack channels and email newsletter, learn how to leverage every type of owned/internal channel—print, digital, in-person, and beyond—to capture the attention of your target audience. You'll learn ways to consider your goals and success metrics, as well as how to track those metrics. Consider this your "owned/internal media audit," as you'll walk away with more than 50 ideas (taken from Ivy League podcasts to NPR station productions) for how to immediately optimize and activate your various channels to grow your show.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joni Deutsch

Joni Deutsch

The Podglomerate

photo of Jeff Umbro

Jeff Umbro

The Podglomerate

Primary Access
Film & TV Badge
Interactive Badge
Music Badge
Platinum Badge