Featured Session: Design in Tech Report 2025: Autodesigners on Autopilot

Mar 9, 2025

2:30pm – 3:30pm CT

As design on autopilot becomes reality through the latest features in Figma, Vercel, Adobe, and AI startups, the 2025 Design in Tech report explores how AI will turn designers into "autodesigners." This shift—where designers train AIs to automate daily work—offers both challenges and opportunities. Reflecting on Muriel Cooper's and William J. Mitchell's pioneering work, we better understand our progress and future. As Steve Jobs said, "You can't connect the dots looking forward; you can only connect them looking backwards."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of John Maeda

John Maeda

Microsoft

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About
Type: Session
Track: Design
Level: Beginner
Accessibility
Closed Captioned
Open Captioned